One day, a snail walked into a luxury car dealership. The snail looked around and said to the salesman, "I'd like to buy a sports car, but I want it to have an 'S' on it."
The salesman, a bit confused, replied, "I'm sorry, but we don't customize our cars that way."
Undeterred, the snail persisted, "I'll pay top dollar for it. I really need that 'S'!"
The salesman thought for a moment and said, "Alright, we can arrange that for you." So they customized a sports car with a big 'S' on it.
The snail was thrilled and drove off in his new car. A few days later, his friends asked, "Why did you want an 'S' on your sports car?"
The snail grinned and said, "So when people see me driving by, they'll say, 'Look at that S-car-go!'"