Top Ten Marketing Screw Ups

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1. Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea."

2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

3. Clairol introduced the "Mist Stick", a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick."

4. When Gerber started selling baby food in Africa, they used the same packaging as in the U.S., with the beautiful Caucasian baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read.

5. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

6. An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I saw the potato" (la papa).

7. Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave", in Chinese.

8. Frank Perdue's chicken slogan, "it takes a strong man to make a tender chicken" was translated into Spanish as "it takes an aroused man to make a chicken affectionate."

9. The Coca-Cola name in China was first read as "Ke-kou-ke-la", meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "ko-kou-ko-le", translating into "happiness in the mouth."

10. When Parker Pen marketed a ball-point pen in Mexico, its ads were supposed to have read, "it won't leak in your pocket and embarrass you". Instead, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant."


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smiley 8.1 PG

submitted: 1+ years ago

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categories: celebrities, entertainment, people work, school





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showing 1 - 6 of 6 discussions       sort by: newest

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by Joel E. 1+ years ago

Some I looked up and know aren't true. (the Pepsi and Coca cola ones, the vacuum one,) I don't know about the others. I know that some like this must have actually happened, so they were still funny to me.

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by L L. 1+ years ago

its ke-kou-ke-le not ke-kou-ke-la for no.9, and its nowhere near the meaning female horse or bite the wax tadpole, and i don think they changed it cause im from china >_>

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by Rachael H. 1+ years ago

lol wow i don't usually ACTUALLY laugh out loud, but these actually did, lol

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by Hadeline K. 1+ years ago

lolz these are hilarious XD

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by Destiny Ann d. 1+ years ago

holy S*** lol roflmfao

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by rachel s. 1+ years ago

Oh god, i love these. Post more!

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C55DH_Top Ten Marketing Screw Ups

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